American singer and Grammy Award winner Pharrell Williams unites forces with adidas Originals to create a new 70s-inspired tennis collection.
Incorporating the fearless attitude and bold sense of style we associate with 70s tennis superstars, Pharrell aimed to remix their most iconic looks into a tennis collection that used adidas’ latest technology.
The result: adidas Tennis Collection by Pharrell Williams - a range of clothing, accessories, and footwear that brings a cool, colourful, and sophisticated spirit to the world of tennis apparel.
To add an invaluable layer of authenticity to the collection, the campaign features models as well as Wimbledon champion Garbiñe Murguruza, and NextGen’s Golden boy Sasha Zverev.
This isn’t the first time Pharrell Williams teams up with adidas. We have seen several sneaker collaborations from the artist in the past including the Tennis Hu shoe, a revamped version of the classic Stan Smith shoe.
adidas Tennis Collection by PHARRELL WILLIAMS – The Serve with Garbiñe Muguruza
The adidas Tennis Collection by Pharrell Williams will be available in stores on August 31.